2021 (3 month FTC)
At NEXT’s Head Office, I was part of the global e-commerce operations team, supporting international campaign delivery for premium fashion brands including Reiss, Victoria’s Secret, and Burberry Kids. My role sat at the intersection of brand, market, and customer, translating business goals into locally resonant, high-performing digital experiences across multiple countries.
A key responsibility was managing the global content calendar, where I tracked and aligned international campaigns with seasonal events, cultural milestones, and emerging shopping patterns. This not only improved homepage relevance and sales timing but also ensured that each region’s customer base encountered campaigns that felt familiar and culturally appropriate. These strategic content placements led to greater visibility for new collections and boosted engagement around seasonal product lines.
To maintain quality and clarity across markets, I collaborated with local stakeholders and brand teams to tailor assets for specific regions, managing a multilingual digital asset library and adjusting copy, visuals, and tone to suit cultural preferences and performance data. From homepage banners and hero sections to category navigation and promotional content, I ensured all creative reflected both global brand standards and localised strategy.
I also partnered with customer service teams to surface frontline insights, identifying common friction points in the customer journey and transforming those into tangible UX and content improvements. This included refining product descriptions, streamlining navigation, and enhancing responsiveness for mobile platforms. I personally handled high-priority customer escalations, applying emotional intelligence and commercial awareness to uphold brand reputation and resolve concerns with care.
Every week, I conducted trend research, scanning global fashion movements, social media shifts, and search patterns, to keep our content pipeline responsive and relevant. These insights informed everything from homepage messaging to tactical product pushes and contributed to more agile, trend-aware marketing.
This role sharpened my understanding of how data, design, and localisation work together to drive e-commerce performance at scale. It also taught me the value of balancing creative instinct with analytical rigour, knowing when to follow the playbook and when to adapt based on what customers are really telling us.
