NEXT

2021

Developed a strategic calendar encompassing international events, holidays, and campaigns that informed the structure of the homepage, enhanced relevance, and increased seasonal sales across global NEXT websites. Collaborated with customer service teams to integrate frontline insights into site optimization and campaign execution, while personally addressing high-level customer queries that required escalation. Coordinated with global brand partners, including Reiss, Victoria’s Secret, and Burberry Kids, to ensure that website presentation aligned with brand priorities, commercial agreements, and sales targets. Created and maintained a digital asset library for international site versions, customizing visuals, banners, and messaging to resonate with local markets and cultural moments. Furthermore, conducted ongoing research into internet, cultural, and fashion trends, utilizing insights to improve product visibility and enhance campaign effectiveness across regional platforms.