Feminism Workshops

Campaign Proposal: "Feminism Workshops – What Feminism Means in 2024"

An in-person workshop series aimed at unpacking the evolving definition of feminism in today’s sociocultural climate. This campaign will engage students, staff, and local communities in critical, inclusive conversations around identity, power, allyship, and activism—bringing a fresh, intersectional lens to gender equality in 2024.

Campaign Objectives

• Raise awareness of the diversity within feminist discourse and why it matters in 2024.

• Engage students and allies across all genders, backgrounds, and identities in an inclusive space.

• Encourage self-reflection and active allyship.

• Establish the workshop series as an annual or termly event with sustainable reach and structure.

Target Audience

• University students (across all faculties)

• EDI-focused staff and academics

• Community organisations

• Student groups (e.g. feminist societies, LGBTQ+ groups, cultural societies)

• Curious individuals new to feminism or seeking to grow their understanding

Campaign Timeline & Rollout

Phase 1 – Tease & Save the Date (2 weeks before)

• Soft launch on Instagram with teaser posts (zoom-ins of poster graphics, quotes, questions like “What does feminism mean to you?”)

• Add event to campus calendar and Wellbeing/EDI newsletters

• Email comms to relevant networks (e.g. Student Union, societies, wellbeing mailing lists)

Phase 2 – Launch & Educate (1 week before)

• Full reveal of poster (your image above) across digital and physical spaces (posters, screen displays)

• Series of carousel posts introducing workshop themes (intersectionality, allyship, masculinity & feminism, etc.)

• Reel or short video explaining “Why we’re doing this now”

Phase 3 – Workshop Week (live)

• Daily Instagram Stories with behind-the-scenes moments, attendee quotes, and takeaways

• In-person activations: feminist zine-making station, quote wall, badge-making, group reflection board

• Workshop take-home packs or QR links with curated reading lists, self-reflection guides, and support resources

Phase 4 – Post-Campaign Reflection (1 week after)

• Highlights reel and recap post

• Survey to participants to gather feedback

• Share anonymised impact stats (attendance, engagement, learning outcomes)

• Begin teasing next event or format (e.g. Feminist Film Night, open mic, panel talk)

📊 Key KPIs

• Attendance (target: 50+ participants across all events)

• Social engagement (IG reach, saves, shares)

• Website visits/sign-ups (track click-through from poster URL)

• Feedback scores (avg. satisfaction & learning improvement)

• New connections (collabs with societies/partners)

Collaborations & Stakeholders

• Internal:

  • EDI Team

  • Students’ Union

  • Feminist & LGBTQ+ Societies

  • Wellbeing Team

  • Gender Studies / Sociology departments

• External:

  • Consent Coalition

  • Local NGOs & women’s organisations

  • Artists or activists for guest facilitation

Comms Strategy

Tone of Voice:

• Bold, conversational, inclusive, and thought-provoking

• Balances education with creativity

• Avoids academic jargon to stay approachable

Hashtag Ideas:

• #Feminism2024

• #ModernFeminist

• #HealthyEquality

• #MateuszTalksFeminism

• #BeyondTheBinary

CTA Examples:

• “Reclaim the word. Rethink what it means. Reimagine where it’s going.”

• “No matter your identity—this conversation is for you.”

• “Don’t just like the post. Join the dialogue.”

Added Value

This campaign not only centres critical conversations on feminism—it strengthens your position as a creative, strategic leader in culture-driven education. The workshop series can feed into long-term goals like EDI strategy, student leadership pathways, and continued anti-oppression learning.