Blending psychology, design, and marketing strategy to create meaningful change.

When I was five, we made a time capsule at kindergarten. Everyone scribbled who they wanted to become when they grew up. My classmates wrote things like firefighter or doctor. I said wizard.

I think about that sometimes. How strangely accurate that answer turned out to be. I may not cast spells, but I do work with transformation. I turn ideas into movements, insights into stories, feelings into something people can see, understand, and want to act on. That’s marketing to me. A form of alchemy. A soft kind of power. A bit of magic.

But I didn’t know that back then. What I knew was that I loved collecting moments. Playing outside. Painting. Watching how people spoke to each other. I grew up in Poland with a head full of curiosity and a bookshelf that was always too small. Later, when I started travelling, to Germany first, then to southern Europe, I began to see the world from many angles at once. I realised that truth is often a matter of perspective. That cultures, like people, carry their own logic. And that communication, when done well, doesn’t just inform. It builds bridges.

That realisation has shaped almost everything I’ve done since.

In high school, I joined a professional training programme at Atos where I first touched real tech systems and worked across languages, platforms, and problems. I didn’t fully understand it at the time, but I was learning how systems think and how people feel, and more importantly, how to translate one into the other. That became my foundation.

Then came university. I studied psychology in the UK and felt, for the first time, the strange freedom of being entirely on my own in a different country. It pushed me to grow. It made me resilient. I started applying what I was learning not just to essays, but to life. The way we think. The biases we carry. How we make decisions. Why design matters. Why timing matters even more.

Eventually, I found myself in marketing. At first it was intuitive. Now it’s intentional. Whether I’m building campaigns, painting a canvas, or designing my living room, I always ask myself the same question: what story are we telling? And does it feel honest?

My inspiration lives in many places. I’m drawn to the surreal symbolism of Magritte, the layered mythology of The Sandman, the inner conflict of Enlightenment and Romanticism in The Doll by Bolesław Prus. I admire brands like Nike and Apple not just because they’re successful, but because they know who they are and why they exist. Their stories are anchored in something real. Something that doesn’t waver just because trends shift. I try to build the same integrity into my own work.

Outside of work, I still collect moments. I rearrange furniture more often than necessary. I get excited about furniture made of teak wood, tools that last, and products that aren’t trying to manipulate you. I prefer things that feel human. I care about what they’re made of, but even more about what they make you feel.

I’m not a brand. I’m not a personal logo. I’m a person, curious, creative, constantly learning, who loves helping others connect the dots between idea and impact. Between the things we say and the meaning behind them.

And somewhere deep down, I still want to be a wizard.