Black Mental Health

Campaign Plan: Black Mental Health Celebration Coffee and Chat

Objective

To create awareness and provide a welcoming space for individuals in the Black community to discuss mental wellbeing during Black History Month, facilitated by trained and culturally competent counsellors.

Event Details

• Title: Black History Month Celebration: Coffee and Chat on Mental Wellbeing

• Date: 14.03 and 21.03

• Time: 10AM - 5PM

• Location: Portland Building

• Target Audience: Members of the Black community, mental health professionals, and allies

Target Audience

• Local Black community members

• Mental health advocates

• University students and staff

• Local organisations focused on health and wellness

Promotional Strategy

1. Visuals

• Design engaging posters with the event title, date, time, location, and key details regarding the presence of trained and culturally competent counsellors.

• Utilise imagery that resonates with the Black community, highlighting themes of unity, wellness, and celebration of culture.

2. Online Promotion

• Social Media:

  • Create event pages on platforms such as Facebook, Twitter, and Instagram.

  • Share the event across community groups and forums, encouraging attendees to spread the word.

  • Develop a series of countdown posts leading up to the event, reminding the community of the importance of mental health discussions.

• Email Campaign:

  • Send event invitations via email to local community organisations, schools, and universities.

  • Include information about the importance of mental wellbeing, along with details about the event.

3. Partnerships

• Collaborate with local community organisations and Black cultural groups to promote the event.

• Involve local healthcare providers and mental health professionals as co-sponsors to enhance credibility and outreach.

4. Engagement Activities

• Offer free coffee and refreshments to create a relaxed, inviting atmosphere.

• Prepare discussion points and questions to facilitate dialogue around mental wellbeing.

• Allow time for informal networking after the structured discussion.

Evaluation

• Measure attendance numbers and diversity of participants.

• Assess participant feedback and engagement during the event.

• Use insights to shape future mental health initiatives within the Black community.

Endeavour to foster a supportive environment where participants feel safe to discuss their experiences and challenges regarding mental wellbeing. The event aims not only to celebrate Black History Month but also to empower individuals with knowledge and resources to prioritise their mental health.