Health Improvement Officer

I co-led the HealthyU, Us, University campaign—an ambitious, multi-channel wellbeing initiative designed to embed a culture of care across campus. Alongside my team, I shaped the campaign’s strategy and content calendar, set KPIs to track reach and engagement, and oversaw the design and rollout of resources both online and in physical spaces. From managing the website and Instagram presence to crafting compelling comms and events, I ensured every touchpoint reflected inclusive, data-informed health promotion. I worked closely with internal stakeholders (like the SU, Counselling, and EDI teams) and national partners (Student Minds, Togetherall, NHS) to diversify the experience for our audience. Every stage was iterative—driven by student feedback, behavioural insight, and continuous improvement of assets. This project sharpened my creative leadership, stakeholder management, and campaign evaluation skills—foundations I’m excited to build on in my next strategic, impact-led role.

During Wobble Week, I supported the development and delivery of this emotionally attuned campaign designed to support students during the period when students are most likely to quit their academic journey; as suggested by data. I actively contributed to its strategic direction—shaping partner engagement, resource design, events planning, and communications. I managed the Instagram presence, supported the rollout of digital and print assets, and ensured our messaging was grounded in behavioural insight and student needs. Working with internal services and external wellbeing partners, we focused on widening the campaign’s reach and ensuring an inclusive, resonant experience. From planning through to execution and post-campaign reflection, I played a key role in implementing feedback, refining content, and analysing impact—strengthening my ability to co-create high-impact, student-focused wellbeing initiatives within a collaborative team environment.

I supported the delivery of our extended University Mental Health Day campaign—a week-long initiative designed to maximise reach, visibility, and impact across campus. Alongside my team, I helped shape campaign comms, curated content aligned with Student Minds (the national organisers), and coordinated digital outputs to engage students meaningfully throughout the week. A highlight was co-running our on-campus Wellbeing Fair, where we brought together internal and external partners to offer support, resources, and a space for students to unwind through creative drop-ins over tea and biscuits. During this time, we also onboarded a placement student, and I played a key role in welcoming them into our mission and strategy—an experience that proved mutually rewarding, with the student expressing an interest in returning to work with us. This campaign allowed me to further strengthen my communication, event delivery, and mentoring skills, all within a supportive and collaborative wellbeing-focused environment.